I'm usually not a fan of Sony and it's advertising. Their products are greatly expensive, but don't at all differ from their competition. The last Sony ad (that wasn't Playstation related) that I can recall is the rebranding they did for their flagship stores. They changed their logo from "the Sony Store" to "Sony Style", a big mistake in my opinion. The ad's featured a young child's head on the body of a suited man. "Discover the Wonder". Not impressed.
This ad however, represents what Sony thinks of itself. A forward thinking company. It's a simple ad that takes a few seconds to fully understand. The same amount of time it would take for me to think, "I'm going to buy a Sony... wait, no I won't".
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