A great thing I have stumbled upon is NHL 09 for the Xbox 360. It's probably the best hockey game I've ever played 'cause I'm kind of awesome at it (just ask Ian Graham...). It actually feels like you are playing hockey, plus it looks fantastic. From an advertising stand point, it's also breaking ground.
Much like "real" hockey, there are advertisements up and down the side boards of the hockey rink. They advertise for companies such as Reebok and Powerade, until you connect to the internet. Every week, EA Sports designs new board advertisements that change within the game. Just recently I saw one for Kevin James' new movie Paul Blart: Mall Cop, which had an image of James plus the release date of the movie. It's a really subtle way of getting ads out their, but clients know they are going to have a captive audience. A broken/strained thumbs up!
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the advertising part of this is cool.... but ... the game sucks sorry to disappoint you.
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