I cannot even begin to describe how disappointed I was with the moderately recent Windows/Seinfeld campaign. It seems as though they had a team of 15 writers on that campaign, with the hope and desperation of trumping Apple. Well guess what... There's no trumping the fruit.
When I first heard of the idea, it seemed brilliant. Seinfeld has had great success with his stand-up career, his sitcom, animated feature films, and his previous advertisements. Everything he did was Gold Jerry! Gold! The Windows campaign could very well be the beginning for the end for the man-about-nothing.
The viral ads produced 4 years ago with Jerry and Superman for American Express single handedly started the interactive revolution. The ads were well thought out, lengthy, and hilarious. Nothing seemed forced. It seemed straight out of Jerry's act. That's the problem with Microsoft. They attempted to make Bill Gates funny. That's a problem. It would be like trying to get Andy Dick to design some sort of operating system. The public may be stupid, but it's not that stupid.
I'm A PC! And I have a virus!
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