I'm sure virtually everyone has seen some of the economist ads, but I just needed to finally include one for this blog. This is proof of what a very smart headline can do. All of the ads have had the same art direction for a decade or more, but it keeps being topical and ingenious. The ads can be fairly intimidating, and they have no intention whatsoever to speak to the masses. Will they dumb down their message to a grade 8 reading level? Of course not, because they wouldn't be doing their readership justice.
No comments:
Post a Comment